I’m of two minds about Twitter. Maybe three. Maybe seventeen. I’m on it, and I post regularly, typically two items per day. That’s just how it averages out; I don’t post for the sake of posting, but only when I find something worth linking to.
Why? Two reasons:
- More people are on Twitter than cruise blog posts. By posting on Twitter, I make more people aware of me than I do when I post things here on Contra. Every time I tweet a link to one of my books, I sell a few copies.
- It’s one of the most gruesomely fascinating phenomena to come out of tech since the Web itself, thirty years ago.
I’ve written about Twitter before. Back in 2019, my proposed solution to Twitter toxicity was to remove the retweet function. That would certainly help, but only to an extent, and not to the extent that I would like. I’ve spent more time on Twitter in the last 18 months since I posted that entry than I did in the 5 years before that. And in doing that…
…I’ve changed my mind.
I generally lurk, but occasionally I join a Twitter rumble to watch how it all unfolds. I never stoop to profanity or unhinged emoting. Here and there I have politely called a few people on their BS. In doing so I made an observation that bears on today’s entry: When I get involved in a ruckus, my follower count goes up. When I just post odd lots, my follower count decays. The reason is simple: Twitter has made itself into a sort of deranged video game. The Analytics panel shows you how many people have looked at your tweets, how many have mentioned you, how many followers you’ve gained or lost, and more. In the same way that Twitter as a whole is an outrage amplifier, the Analytics panel is a vanity amplifier. You have a “score.” The object of the game is to raise your score. And the best way to do that is to create or partake in a ruckus. In fact, the more rucki you launch or dive into, the higher your score will climb.
I’ve thought quite a bit about how Twitter would change simply by removing the Analytics panel, or any other stats on your activity. Even if Twitter would agree to do that (highly unlikely) it would reduce the number of neutrons only modestly. A ruckus feeds the ancient tribal impulse. Tribal Twitter is a game whether or not you have an explicit score.
Very briefly, I wondered how Twitter might change if the platform removed limits on (or at least greatly increased) the allowable size of tweets. Again, it would help a little by changing Twitter’s DNA to be a little more like Facebook or other social networks. Because it takes more time to write longer, more thoughtful entries, people would spend their energy doing that and not trying to destroy one another.
Maybe a little. Or maybe not. Which brings us to the heart of what I’m about to propose: slowing Twitter down. To return to the metaphor of nuclear fission, it would be about inserting a neutron moderator. I don’t mean a control rod (which eats neutrons) but something that merely slows them down and therefore reduces their energy.
I’m reminded of the spam wars before centralized spam suppressors appeared. The idea was to reduce the effectiveness of email spam by slowing the rate at which an email server would accept commands. There are several ways to do this, including sending nonsense packets to the system requesting connections. This was called tar-pitting, which translated directly to the charming German neologism, teergrubing. Spamming works by throwing out a boggling number of emails. Teergrubing fixes that by making the process of throwing out a financially workable number of spam messages too lengthy to bother with.
I don’t know to what extent teergrubing is done today. Doesn’t matter. What I’m suggesting is this: Build a delay into the process of accepting replies to any given tweet. Make this delay increase exponentially as the number of replies increases. First reply, one minute. Second reply, two minutes. Third reply, four minutes, and so on. Once you get up to the eighth reply, the delay is over two hours. By the time a tweet could go viral, the delay would be up in days, not hours. At that point, most of the original outragees would have lost interest and gone elsewhere. Most ordinary Twitter conversations generate only a few replies, and those would arrive in less than an hour, the first several in minutes.
Outrage addicts might try to finesse the system by replying to replies and not the original tweet. This would quickly reduce a ruckus to incoherence, since people trying to read the mess would not be able to tell what tweet a replier was replying to.
Or it might not work at all. Certainly Twitter would not consent to a change like this short of legal action. That legal action may someday arrive. My point is that the heat in any argument dies down when the back-and-forth slows down. Some few diehards may choose to sit out a several days’ delay just to get the last word. But if nobody reads that last word, having the last word loses a lot of its shine.
And Twitter is all about shine.
